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Boss Fragrance Debuts at Duty Free

P&G chose to launch this special edition scent at Frankfurt Airport.

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By: Jamie Matusow

Editor-in-Chief

Boss “Bottled.Unlimited,” the new men’s Hugo Boss fragrance from P&G Prestige, has launched at at Frankfurt Airport in partnership with Heinemann Duty Free.

The fragrance will launch at other duty free shops on January 1st, before debuting at other retail outlets in March 2014.

The name “Unlimited” pops with a bit of bright green on the 100 ml white bottle. It retails for €67. This special edition fragrance will be available globally through Fall 2014.

A special promotion is running in conjunction with the launch -a prize drawing for a trip to visit the BOSS flagship store in Paris. The winner includes the flight and overnight accommodation for two people, and a shopping voucher for 200 euros.

Boss Bottled Unlimited is described as a reinvented fougère which incorporates notes of mint, cistus and woods.

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